iTunes Gains, MySpace Loses Ground in User Awareness of Digital Music Sources
As CD-purchasing declined, Apple’s iTunes continued to strengthen its position as the dominant digital music destination, widening its lead in user awareness over other digital music sources, including...
View ArticleSearchers Prefer Blended over Vertical Search for News, Images, Video
Search engine users click specialized content – specifically news, image and video – within general search results more than they do within vertical search results, according to the iProspect Blended...
View ArticleIntegrated Marketing Top Issue on Sr. Marketers’ Minds
Integrated marketing communications was ranked as senior marketers’ top priority – for the second year in a row – according to an annual survey by the Association of National Advertisers conducted to...
View ArticleMost Plan More Coupon Use in a Recession, Many Attracted to Paperless
Tough times and technology advancements portend a coupon-usage renaissance among US shoppers, with 67% of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to...
View ArticleTop 10 TV Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Mobile Phone Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleSearch-Referred Auto Insurance Quotes Up 36%, Generic-Term Paid Links Work Best
Consumers requested 32.4 million auto insurance quotes online in 2007, 8.9 million of which were referred from search engines – a 36% increase in search-referred quotes from the previous year,...
View ArticleExhibition Industry Grows 3.2% in 2007 – CEIR Fifth Annual Index
The US exhibition industry grew 3.2% in 2007 – the fifth consecutive year of industry expansion – according to the fifth annual Center for Exhibition Industry Research (CEIR) Index report, which...
View ArticleMarketers’ Role More Strategic Than in Years Past, a Ways to Go Yet
Marketing’s role has become more strategic over the past three years as marketers have helped to drive innovation and new business development at their organizations, according to a joint study by the...
View ArticleGoogle at All-Time High of 67% of US Searches, Up 5% YOY; Ask.com Up 18%
Google accounted for 67.25% of all US searches in the four weeks ended March 29, 2008 – the highest proportion of searches it has ever achieved, and up some 5% from a year earlier, when it accounted...
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