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iTunes Gains, MySpace Loses Ground in User Awareness of Digital Music Sources

As CD-purchasing declined, Apple’s iTunes continued to strengthen its position as the dominant digital music destination, widening its lead in user awareness over other digital music sources, including...

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Searchers Prefer Blended over Vertical Search for News, Images, Video

Search engine users click specialized content – specifically news, image and video – within general search results more than they do within vertical search results, according to the iProspect Blended...

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Integrated Marketing Top Issue on Sr. Marketers’ Minds

Integrated marketing communications was ranked as senior marketers’ top priority – for the second year in a row – according to an annual survey by the Association of National Advertisers conducted to...

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Most Plan More Coupon Use in a Recession, Many Attracted to Paperless

Tough times and technology advancements portend a coupon-usage renaissance among US shoppers, with 67% of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to...

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Top 10 TV Websites – February 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Mobile Phone Websites – February 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Search-Referred Auto Insurance Quotes Up 36%, Generic-Term Paid Links Work Best

Consumers requested 32.4 million auto insurance quotes online in 2007, 8.9 million of which were referred from search engines – a 36% increase in search-referred quotes from the previous year,...

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Exhibition Industry Grows 3.2% in 2007 – CEIR Fifth Annual Index

The US exhibition industry grew 3.2% in 2007 – the fifth consecutive year of industry expansion – according to the fifth annual Center for Exhibition Industry Research (CEIR) Index report, which...

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Marketers’ Role More Strategic Than in Years Past, a Ways to Go Yet

Marketing’s role has become more strategic over the past three years as marketers have helped to drive innovation and new business development at their organizations, according to a joint study by the...

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Google at All-Time High of 67% of US Searches, Up 5% YOY; Ask.com Up 18%

Google accounted for 67.25% of all US searches in the four weeks ended March 29, 2008 – the highest proportion of searches it has ever achieved, and up some 5% from a year earlier, when it accounted...

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